Beneficiaries
Canada’s Ultimate 50/50 is a fundraising initiative that extends the legacy of the 2026 IIHF World Junior Championship beyond the tournament. The program supports:
1. The Hockey Canada Assist Fund
A portion of proceeds will be directed to the Hockey Canada Foundation Assist Fund, with the goal of awarding financial assistance grants to families across Canada. These grants help break down barriers and give more kids the opportunity to play the game they love.
2. Enabling Community Legacy
I. Growth and Retention
Expanding hockey participation and keeping players engaged with the sport long-term is of the upmost importance to Hockey Canada and its Members. Proceeds towards growth and retention will include introductory hockey programming, equipment donation and skill development, as well as opportunities to increase access for underrepresented groups.
II. Women’s and Girls’ Hockey
Increasing opportunities for women and girls in hockey will be realized by funding initiatives that promote female participation, leadership and development, including with players, coaches and officials
Increasing opportunities for women and girls in hockey will be realized by funding initiatives that promote female participation, leadership and development, including with players, coaches and officials
III. Making Hockey Safer
With a focus on promoting a culture of respect and safety for hockey participants, proceeds will fund initiatives that promote safe play, injury prevention and mental health resources, in addition to educational programs.
With a focus on promoting a culture of respect and safety for hockey participants, proceeds will fund initiatives that promote safe play, injury prevention and mental health resources, in addition to educational programs.
By supporting these elements, each 50/50 purchase helps build a legacy that continues to benefit the community long after the tournament concludes.