Beneficiaries

Canada’s Ultimate 50/50 is a fundraising initiative that extends the legacy of the 2025 IIHF World Junior Championship beyond the tournament. The program supports numerous initiatives that promote safety, inclusivity and grassroots hockey development in communities across Canada. Proceeds from Canada’s Ultimate 50/50 will benefit three priority areas:

Growth and Retention

Expanding hockey participation and keeping players engaged with the sport long-term is of the upmost importance to Hockey Canada and its Members. Proceeds towards growth and retention will include introductory hockey programming, equipment donation and skill development, as well as opportunities to increase access for underrepresented groups.

Women’s and Girls’ Hockey

Increasing opportunities for women and girls in hockey will be realized by funding initiatives that promote female participation, leadership and development, including with players, coaches and officials.

Making Hockey Safer
With a focus on promoting a culture of respect and safety for hockey participants, proceeds will fund initiatives that promote safe play, injury prevention and mental health resources, in addition to educational programs.

Tim Hortons Foundation Camp

Tim Hortons Foundation Camps is committed to helping youth from underserved communities achieve their full potential. Tims Camps equip young people from low-income families with the skills they need to design their future.

Thanks to our vast network of supporters including corporate sponsors, community partners, donors, Tim Hortons restaurant owners, managers, team members and guests, we help youth gain the skills they need to pursue their education, contribute to their communities, find meaningful jobs and lead fulfilling lives.